After FIFA priced them out of their own World Cup, many Mexicans take their TVs to the street

The thunderous cry rings out over a crowd gathered in front of a television propped up…

Goldman Sachs and JPMorgan Chase are letting their staff work remotely—but only for the World Cup

It wasn’t thousands of staff petitioning their boss to let them work from home that convinced…

Mexico City’s unofficial duck soccer mascot stole the presidential press briefing

Wearing the green jersey of Mexico’s national soccer team and a FIFA tie, he waddled into…

Kraft pounces on World Cup ranch craze with travel kits after TSA warns to ‘avoid chugging’ ranch

The 2026 FIFA World Cup has delivered surprises on and off the pitch. For one, it’s…

How FIFA restructured the World Cup into its biggest payday as host cities face a budget shortfall

FIFA will collect an estimated $8.9 billion from the 2026 World Cup while the 11 U.S.…

NYC Mayor Mamdani criticized FIFA’s resale market, but his jersey drop created the same dynamic

For two months, New York City Mayor Zohran Mamdani and Gov. Kathy Hochul have been building…

STV scores biggest audience with World Cup opener – Daily Business

The action will move to the US on Saturday The opening match at the World Cup…

How the World Cup is a high-stakes stage for Big Tech’s AI push

Personal-computer maker Lenovo’s World Cup debut as FIFA’s official technology partner encompasses AI-enabled phones and tablets,…

As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern

As millions pour into 11 U.S. cities next week for the start of the World Cup,…

The ‘soccer’ vs. ‘football’ war has a 160-Year history — and your snobbish friends are wrong about which one is right

“There’s no question about it. We have to come up with another name for the NFL.…

Taylor Swift shows what World Cup economics gets wrong

Taylor Swift accidentally ran a cleaner economic?impact experiment than the World Cup—and she did it at…

Inside the $9 billion World Cup: How Gianni Infantino built a FIFA-dom with a tight grip on soccer’s biggest global event

For Zurich’s bankers and executives, May 27, 2015, began as a normal Wednesday—until Swiss police stormed…

Why sports-crazed cities like Chicago, Phoenix, and Detroit skipped the 2026 FIFA World Cup

While nearly a dozen U.S. cities put the finishing touches on preparations for the 2026 FIFA…

U.S. Soccer is using AI to scout 70 million teenagers

For 30 years, American soccer has been the sport of the almost. Almost breaking through. Almost…

FIFA’s dynamic pricing risks keeping actual fans from the World Cup and may be backfiring

Last week, the New York and New Jersey attorneys general announced an investigation into FIFA’s ticketing…

6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means

With less than two weeks until kickoff, the 2026 World Cup—co-hosted by the U.S., Canada, and…

Mamdani’s campaign for cheap World Cup tickets delivers 1,000 for city of 8 million

Some lucky New York City residents will soon get a chance to snag cheap seats to…

U.S. hotels call World Cup a ‘non-event’ and 80% see bookings below falling short of expectations

Last year, FIFA president Gianni Infantino hailed the upcoming World Cup as the equivalent of “104…

Fifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting

Tickets for most of the World Cup group games remain on general sale with just over a month…