The opening match at the World Cup drew a peak audience of 794,000 on STV and STV Player, the channel’s highest audience this year.
The clash between tournament co-hosts Mexico and South Africa at the historic Estadio Azteca also earned STV its highest peak audience since November 2024, when an episode of I’m a Celebrity peaked at 840,000 viewers.
The audience for the match was up 12% on the opener at the 2022 FIFA World Cup, when hosts Qatar took on Ecuador.
Richard Williams, managing director of audience at STV, said:”What a brilliant start to the World Cup, delivering our highest audience of the year so far – with so much more to come.
“We’re hugely excited about the rest of the competition, which underscores the unique power that shared experiences like this have to bring audiences together in a truly special way.”
STV will screen 29 live group stage matches this month, including Scotland v Morocco on Friday 19 June, which STV will broadcast live from Boston’s Gillette Stadium from 10pm.
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