Costco adds new exclusive dessert tied to viral trend

When a flavor become a trend, retailers and restaurants tend to jump on it, and consumers…

Walmart adds exclusive candy from 181-year-old brand

Retailers increasingly lean on limited-time products and exclusives to pull shoppers into stores. That works best…

Chipotle adds free offer for customers amid rising prices

Chipotle, like many of its peers in the fast-food industry, is experimenting with new tactics to…

Qualcomm adds $15B in market value on bold outlook

Qualcomm Incorporated (QCOM) added roughly $15 billion in market value as investors embraced a story that…

Seagate adds $15B in market cap on surprise news

Seagate Technology (STX) is on another tear. The stock jumped 11% today on third-quarter results, adding…