Gordon Ritter: I predicted AI’s learning loop a decade ago. The doomers are still measuring the wrong thing

2026-06-11 13:08

Gordon Ritter is Founder and General Partner at Emergence Capital, where he led the first major investment in a fledgling cloud computing company called Salesforce. His ability to see around corners continued with Veeva Systems, which he backed in 2008 when the company had just 25 employees and less than $1 million in revenue. Today, Gordon remains Veeva chairman. Gordon’s expertise is rooted in his own entrepreneurial journey. Over 15 years, he founded and built companies that broke new ground in technology. Among them was Software As Service, co-founded with Salesforce CEO Marc Benioff, which became the foundation for the Salesforce Platform. Another, Whistle Communications, was acquired by IBM, where Gordon went on to lead its $3 billion Global Small Business division.

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