UK supermarkets have long been in competition to offer the best savings to their customers, and now some are rolling out tech features to make promotion hunting even easier.
Lidl is one of the leaders with Lidl & Go, which is designed to help people track spending as they go. Tesco has its Scan as you Shop service, and Sainsbury’s has SmartShop. Along with ensuring shoppers stay within their budgets, these apps help them find the best deals.
Retailers Realise the Importance of Clear Promotions
Promotions have always been a key aspect of supermarket retail, but their visibility and accessibility are more important than ever. The online world has conditioned people to expect great deals wherever they go, especially in competitive sectors.
The online casino industry is a prime example of this, with players accustomed to finding offers when they join a site. For example, you can get a casino welcome bonus at Betfair that includes free spins on selected slot games. On top of that, there are deals for returning players such as a chance to win a daily jackpot.
The ecommerce sector has similar special offers, and Amazon has a revolving array of daily deals. There are also flash deals and discounted products, meaning that shoppers can always find savings. Now, retailers in the real world realise that they need to make their promotions just as prominent. Specialised shopping apps are arguably the best way to raise awareness of them.
Special Apps Make Shopping Faster and More Convenient
One of the most challenging aspects of walking around a supermarket with your trolley is keeping track of what you’re spending. Thanks to the introduction of self-scanning apps, the shopping experience is much more efficient. By keeping a rolling tab of your spending, you can always ensure that you don’t get a shock when you’re at the checkout. It can make things faster too, with customers able to scan and track items as they move around the shop.
When it comes to value, this technology could make a lot of difference. With labels on shelves, some people may not know exactly how offers work or what products they can be used with. Now, with handy apps like Lidl & Go, this is not a problem, as the deals are clearly presented on the screen.
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Supermarket Apps Are Becoming Promotional Hubs
The great thing about this transition to shopping apps is it shows that supermarkets are ready to evolve in the digital age. Instead of these just being optional extras, they are likely to be integrated into the everyday shopping experience, just as self-service checkouts have been.
Apps can help supermarkets raise awareness of special offers outside of the store as well. They can even send people notifications to make sure they know about all the latest deals. For example, the Morrisons app notifies customers about personalised offers and loyalty challenges, making it much harder to miss the best discounts.
It’s great to see that some of the leading supermarkets are now using technology to promote deals and savings. The competition between the main companies could lead to some fantastic innovations in the years ahead.
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