{"id":9604,"date":"2026-06-28T20:31:54","date_gmt":"2026-06-28T20:31:54","guid":{"rendered":"https:\/\/www.fintechpulse8.com\/?p=9604"},"modified":"2026-06-28T20:31:54","modified_gmt":"2026-06-28T20:31:54","slug":"brewdog-owner-puts-community-first-in-new-model-daily-business","status":"publish","type":"post","link":"https:\/\/www.fintechpulse8.com\/?p=9604","title":{"rendered":"BrewDog owner puts community first in new model \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/06\/Inverurie-BrewDog-1.png\" alt=\"\" class=\"wp-image-196987 lazyload\" style=\"width:840px;height:auto\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"532\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/06\/Inverurie-BrewDog-1.png\" alt=\"\" class=\"wp-image-196987 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/06\/Inverurie-BrewDog-1.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/06\/Inverurie-BrewDog-1-300x201.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/06\/Inverurie-BrewDog-1-768x515.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/06\/Inverurie-BrewDog-1-600x402.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>Brewdog Inverurie is a pilot project<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size wp-block-paragraph\">The new owner of Scottish brewer and bar operator\u00a0BrewDog has reopened one of its venues  as a pilot for a community-led model that could dictate the future of the British pub.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Following the sale of the business to\u00a0Tilray Brands. in March, its Inverurie bar will be the first site to be reimagined as a \u2018community-first\u2019 venue that gives local residents and community groups a formal voice in how it is run. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Reopening the pub brings Tilray\u2019s directly-operated Brewdog estate to 17.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The company will continue to own and operate the bar, while local residents and organisations, together with original Equity for\u00a0Punks investors\u00a0will form Commuity Champions to style it around their priorities.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">US-based Tilray has introduced the initiative as it invests \u00a350 million in the business after spending \u00a333m rescuing it from the administrators.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Tilray recently introduced 24 of its craft beers, bringing a wider range of well-known US craft beer brands to BrewDog bars.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Lauren Carrol, who remained with BrewDog in the transaction and is now chief commercial officer, said: \u201cInverurie did something remarkable. The community came to us. They put together a proposal and showed us what this bar means to them, so we listened and put a plan in place to reopen.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cThe people of Inverurie have always been a special part of our story, so it is only right that they now help shape what happens inside their local bar. This is the beginning of a model we hope to grow.\u201d<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The Community Champions model will initially operate on trial basis for up to a year from the reopening of BrewDog Inverurie, which the business says will allow the team to learn the right long-term balance between BrewDog-led operations and community-led engagement.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Business Bulletin:<\/strong> <em>Sign up for our breakfast email of the day\u2019s breaking news<\/em><\/p>\n<p><!-- Simple Share Buttons Adder (8.5.5) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#BrewDog #owner #puts #community #model #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brewdog Inverurie is a pilot project The new owner of Scottish brewer and bar operator\u00a0BrewDog has reopened one of its venues as a pilot for a community-led model that could&hellip; <\/p>\n","protected":false},"author":1,"featured_media":9605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245],"tags":[3330,11561,283,1551,11562,282,1448,3334,527,11563],"class_list":["post-9604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main-stories","tag-brewdog","tag-brewdog-inverurie","tag-business","tag-community","tag-community-first-pub","tag-daily","tag-model","tag-owner","tag-puts","tag-tilray-and-brewdog"],"_links":{"self":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/9604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9604"}],"version-history":[{"count":0,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/9604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/media\/9605"}],"wp:attachment":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}