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Online spending across all retailers in the US hit $26.4 billion during Amazon.com Inc.\u2019s annual Prime Day sale, according to Adobe Inc., narrowly beating the firm\u2019s earlier estimate of $26.3 billion.<\/p>\n
The four-day event ended Friday, with competitors such as Walmart Inc. and Target Corp. hosting overlapping promotions. Total spending for the period was up 9.3% from last year\u2019s Prime Day sale held in July, according to Adobe, which tracks visits to retail websites.\u00a0<\/p>\n
Discounts across retailers were similar to those offered last year, with the steepest in electronics and apparel, which both averaged about 24%, according to Adobe. Shoppers continued to utilize \u201cbuy now, pay later\u201d credit features, which represented 6.6% of all orders, according to Adobe.<\/p>\n
The event offers clues about the health of consumers and their willingness to spend, so multiple firms monitor its performance.<\/p>\n
Consumer research firm Numerator said the average household\u00a0spent\u00a0a total of $143 on Amazon during the four days as of 4 p.m. Friday in New York, down 8.3% from last year\u2019s event. Top-selling items included protein shakes, trash bags and cat treats, according to Numerator, which looks at spending from more than 59,000 households.<\/p>\n
Global marketing firm PMG, which also keeps tabs on Prime Day, said discounts on Amazon were\u00a0shallower\u00a0this year compared with last year\u2019s sale.<\/p>\n
Amazon, which doesn\u2019t release specific spending metrics regarding Prime Day, issued a statement Saturday saying it was \u201cpleased with the positive customer response.\u201d Earlier this week, Amazon issued a statement saying external data sources regarding Prime Day are \u201coften inaccurate.\u201d<\/p>\n<\/div>\n
#Amazon #Prime #Day #total #online #spending #surpasses #Adobe #estimate<\/p>\n","protected":false},"excerpt":{"rendered":"
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