{"id":7821,"date":"2026-06-17T22:13:52","date_gmt":"2026-06-17T22:13:52","guid":{"rendered":"https:\/\/www.fintechpulse8.com\/?p=7821"},"modified":"2026-06-17T22:13:52","modified_gmt":"2026-06-17T22:13:52","slug":"aviva-gets-fca-approval-to-offer-targeted-advice-daily-business","status":"publish","type":"post","link":"https:\/\/www.fintechpulse8.com\/?p=7821","title":{"rendered":"Aviva gets FCA approval to offer targeted advice \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/05\/Aviva-logo.png\" alt=\"Aviva\" class=\"wp-image-132593 lazyload\" style=\"width:840px;height:auto\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"527\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/05\/Aviva-logo.png\" alt=\"Aviva\" class=\"wp-image-132593 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/05\/Aviva-logo.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/05\/Aviva-logo-300x199.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/05\/Aviva-logo-768x510.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/05\/Aviva-logo-600x398.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>Aviva: plugging a gap<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size wp-block-paragraph\">Aviva has received approval from the Financial Conduct Authority (FCA) to provide targeted support to customers.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The service, which will launch this summer, is designed to help people make financial decisions through personalised guidance and recommendations, without requiring full financial advice.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Aviva said the move will help address the advice gap, noting that only around 9% of people in the UK currently take full financial advice.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The rollout will begin with Aviva\u2019s pension customers and will be introduced gradually.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The company plans to test and develop the service over time to ensure it is accessible, easy to use and helps customers make informed decisions about their finances.<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.5) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#Aviva #FCA #approval #offer #targeted #advice #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aviva: plugging a gap Aviva has received approval from the Financial Conduct Authority (FCA) to provide targeted support to customers. The service, which will launch this summer, is designed to&hellip; <\/p>\n","protected":false},"author":1,"featured_media":7822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245],"tags":[119,10056,10055,283,282,1423,6811,1398,9567],"class_list":["post-7821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main-stories","tag-advice","tag-approval","tag-aviva","tag-business","tag-daily","tag-fca","tag-financial-advice","tag-offer","tag-targeted"],"_links":{"self":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/7821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7821"}],"version-history":[{"count":0,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/7821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/media\/7822"}],"wp:attachment":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}