{"id":7815,"date":"2026-06-17T21:52:40","date_gmt":"2026-06-17T21:52:40","guid":{"rendered":"https:\/\/www.fintechpulse8.com\/?p=7815"},"modified":"2026-06-17T21:52:40","modified_gmt":"2026-06-17T21:52:40","slug":"the-froyopocalypse-is-over-gen-z-is-swarming-frozen-yogurt-shops-like-its-2010","status":"publish","type":"post","link":"https:\/\/www.fintechpulse8.com\/?p=7815","title":{"rendered":"The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it&#8217;s 2010"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/06\/GettyImages-2219692492-e1781729951742.jpg?w=2048\" \/><\/p>\n<div id=\"\">\n<p>If you\u2019re a froyo fiend, get in line (literally). The frozen yogurt winter is over, as Americans brave\u00a0long lines\u00a0to pull the handles at the trendiest spots, where a cup can cost as much as $30, Bloomberg reported.<\/p>\n<div class=\"paywall\">\n<p>After years of froyopocalypse that followed the froyo boom of the late 2000s and early 2010s, the number of frozen yogurt servings sold in the year leading up to March rose 26%, according to Circana. The research firm attributes the renaissance to health-conscious Gen Zers, whose idea of a wild night is a cup of milky sugar with probiotics and protein.<\/p>\n<h2 class=\"wp-block-heading\">Not your older sibling\u2019s froyo<\/h2>\n<p>At the vanguard of the froyo resurgence is New York City, where a crop of premium shops is drawing crowds with quality ingredients and unorthodox toppings:<\/p>\n<ul class=\"wp-block-list\">\n<li>Two locations of Australian-style frozen yogurt store Mimi\u2019s that opened in the past year use locally sourced milk and mangos from India.<\/li>\n<li>A New York Times writer recently waited behind\u00a074 people\u00a0at a Manhattan location of Myka Greek Frozen Yogurt, which offers Mediterranean toppings like olive oil and crumbled baklava.<\/li>\n<\/ul>\n<p><strong>Plus\u2026<\/strong>the old school chain known as the go-to for high school dates, 16 Handles, is also experiencing rising sales.<em>\u2014SK<\/em><\/p>\n<p><em>This report was originally published by <\/em>Morning Brew.<\/p>\n<\/div>\n<div class=\"flex flex-col layout-gap-md\">\n<div class=\"not-prose empty:contents [:has(*[data-empty=true])]:hidden clear-both\">\n<div class=\"typography-level-4 mt-4 font-graphik-compact [&amp;_*_a]:hover:underline\" data-cy=\"subscriptionPlea\"><span class=\"description-parser contents\" data-cy=\"description\"><strong>The Fortune 500 Innovation Forum<\/strong> will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what\u2019s next for the American economy, <strong>Nov. 16-17 in Detroit. Apply here.<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>#froyopocalypse #Gen #swarming #frozen #yogurt #shops<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a froyo fiend, get in line (literally). The frozen yogurt winter is over, as Americans brave\u00a0long lines\u00a0to pull the handles at the trendiest spots, where a cup can&hellip; <\/p>\n","protected":false},"author":1,"featured_media":7816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1074,10051,8575,1893,428,7610,4921,10054,10052,10053],"class_list":["post-7815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-food-and-drink","tag-froyopocalypse","tag-frozen","tag-gen","tag-gen-z","tag-ice-cream","tag-morning-brew","tag-shops","tag-swarming","tag-yogurt"],"_links":{"self":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/7815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7815"}],"version-history":[{"count":0,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/7815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/media\/7816"}],"wp:attachment":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}