{"id":7576,"date":"2026-06-16T13:14:35","date_gmt":"2026-06-16T13:14:35","guid":{"rendered":"https:\/\/www.fintechpulse8.com\/?p=7576"},"modified":"2026-06-16T13:14:35","modified_gmt":"2026-06-16T13:14:35","slug":"target-turnaround-adds-isaac-mizrahi-as-creative-director-at-large","status":"publish","type":"post","link":"https:\/\/www.fintechpulse8.com\/?p=7576","title":{"rendered":"Target turnaround adds Isaac Mizrahi as creative director at large"},"content":{"rendered":"

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Target is tapping designer and TV personality Isaac Mizrahi for a newly created role as creative director at large as the discounter aims to reclaim its reputation for stylish clothing on a budget.<\/p>\n

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In Mizrahi\u2019s new role, the fashion designer, who is known for his vibrant colors and who burst on the design scene in the late 1980s, will mentor Target designers, advise on product design and innovation and bring on fresh new partnerships, the company said Monday. Target said Mizrahi will work alongside Gena Fox, the retailer\u2019s senior vice president of design.<\/p>\n

With this move, the Minneapolis-based discounter is going back to a familiar partnership. Back in 2002, Target launched a design partnership with Mizrahi, marking the retailer\u2019s first collaboration with a major fashion designer. Mizrahi\u2019s exclusive clothing and accessories collection for Target paved the way for the retailer\u2019s successful collaborations with other major designers ranging from Lilly Pulitzer to Missoni. Target\u2019s partnership with Mizrahi ended in 2009.<\/p>\n

Mizrahi said in a statement that his role is to collaborate with the retailer\u2019s team \u201cto bring more joy, style and sophistication to design through storytelling, creativity and a shopping experience that feels even more fun.\u201d<\/p>\n

The moves are part of Target\u2019s overall efforts to turn around sales under CEO Michael Fiddelke, who succeeded longtime executive Brian Cornell in February. Since Fiddelke has been at the helm, the company\u00a0has reshuffled the leadership\u00a0and named new outside executives including a Walmart executive to lead its supply network.<\/p>\n

Target has been concentrating on overhauling its fashions. For example, in the home area, 75% of the company\u2019s decorative assortment will be new, the company had said.<\/p>\n

Target reported in May\u00a0the largest jump in comparable sales in four years, but a cautious outlook overshadowed convincing evidence that\u00a0changes under\u00a0the company\u2019s new CEO are resonating with customers.<\/p>\n<\/div>\n

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The Fortune 500 Innovation Forum<\/strong> will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what\u2019s next for the American economy, Nov. 16-17 in Detroit. Apply here.<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

#Target #turnaround #adds #Isaac #Mizrahi #creative #director #large<\/p>\n","protected":false},"excerpt":{"rendered":"

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