{"id":3038,"date":"2026-05-19T19:52:33","date_gmt":"2026-05-19T19:52:33","guid":{"rendered":"https:\/\/www.fintechpulse8.com\/?p=3038"},"modified":"2026-05-19T19:52:33","modified_gmt":"2026-05-19T19:52:33","slug":"jell-o-just-made-one-of-the-biggest-changes-in-brands-history","status":"publish","type":"post","link":"https:\/\/www.fintechpulse8.com\/?p=3038","title":{"rendered":"Jell-O just made one of the biggest changes in brand\u2019s history"},"content":{"rendered":"
<\/p>\n
For many of us, Jell-O was a childhood staple, rounding out school lunches and Friday-night dinners for decades. Its bright colors, kid-friendly flavors, and ease of preparation made it the ideal dessert for parents on a time crunch.<\/p>\n
That convenience and visual appeal helped make Jell-O a household name, but consumer attitudes towards processed foods have changed drastically in recent years. Over time, the dessert\u2019s signature neon colors and ultra-sweet flavors have started to fall out of step with modern consumer tastes.\u00a0<\/p>\n
Facing increasing concerns around food dyes and artificial sweeteners, legacy brands are under pressure to reinvent themselves as healthier, cleaner versions of nostalgic favorites. To that end, Jell-O recently revealed it would be making one of the biggest ingredient changes in the brand\u2019s 130-year history.\u00a0<\/p>\n
Jell-O unveils new Simply line<\/h2>\n
In May, Jell-O confirmed the launch of Jell-O Simply, a new line of Jell-O mixes without FD&C colors or artificial sweeteners.\u00a0<\/p>\n
The new recipe is made with real fruit juice, and contains 25% less sugar than the brand\u2019s standard ready-to-eat line. What hasn\u2019t changed? The taste, texture, and colors the brand has become known for.<\/p>\n
\u201cWe know families are looking for treats that strike the right balance between great taste and ingredients they can feel good about \u2014 and they don\u2019t want to sacrifice the brands they know and love to get there,\u201d Kraft Heinz Head of Marketing, Desserts Kathryn O\u2019Brien said in a statement.\u00a0<\/p>\n
\u201cJELL-O Simply delivers everything people love about JELL-O,\u201d she continued. \u201cIt\u2019s a meaningful evolution for the brand and an important milestone in Kraft Heinz\u2019s broader modernization journey.\u201d<\/p>\n
The Jell-O Simply range includes both ready-to-eat products and mixes:<\/p>\n
\n
Jell-O Simply read-to-eat four-packs<\/strong> are on store shelves now. Priced at $3.99, they come in three flavors: Orange, Raspberry Lemonade, and Blueberry.<\/li>\n<\/ul>\n
\n
Jell-O Simply gelatin and instant pudding mixes<\/strong> will launch in August 2026. Priced at $2.24 per box, they come in four flavors: Vanilla, Chocolate, Banana, and Strawberry. \nSource: Kraft Heinz\n<\/li>\n<\/ul>\n\n
In May, Jell-O announced its new Jell-O Simply line, free of artificial dyes and sweeteners. <\/p>\n
Getty Images<\/p>\n<\/figcaption><\/figure>\n
Kraft Heinz is eliminating artificial dyes<\/h2>\n
Artificial food dyes have come under increased scrutiny in recent years amid concerns about potential behavioral and health effects, particularly on children.<\/p>\n
In April 2025, the U.S. Department of Health and Human Services and the U.S. Food and Drug Administration released a plan to phase out all synthetic dyes from the American food supply.\u00a0<\/p>\n
In response, dozens of brands and grocers have announced their own plans to do away with artificial elements.<\/p>\n
Last summer, Kraft Heinz was among the first companies to release this type of pledge, saying it would remove all FD&C colors from its U.S. products by the end of 2027 and would not launch any new products containing FD&C colors effective immediately.<\/p>\n
\u201cAs a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers,\u201d Pedro Navio, North America president at Kraft Heinz, said at the time. \u201cThe vast majority of our products use natural or no colors, and we\u2019ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio.\u201d<\/p>\n
A number of Kraft Heinz products that did contain FD&C colors have already been reformulated, including boxed Kraft Mac & Cheese and Crystal Light drink mixes.<\/p>\n
Why removing artificial dyes is harder than it sounds\u00a0<\/h2>\n
Concern over artificial food dyes is a fairly common consumer concern.\u00a0<\/p>\n
Nearly three-quarters (72%) of Americans say they are at least somewhat concerned about the use of artificial dyes in food, according to a survey conducted by Consumer Reports. Another 66% say they believe that food companies should be required to stop using artificial dyes altogether.\u00a0<\/p>\n
However, the problem food companies and manufacturers are up against is that many consumers don\u2019t want to see a visual difference in the reformulated products.<\/p>\n
More retail:<\/strong><\/p>\n
\n
Walmart makes quiet move as Amazon delivery threat grows<\/strong><\/li>\n
Pepsi drops 5 limited-edition soda flavors Coca-Cola doesn’t have<\/strong><\/li>\n
ThredUp says consumers are rethinking luxury purchases<\/strong><\/li>\n<\/ul>\n
“People think food tastes better if it’s brightly colored,” Marion Nestle, a public health nutritionist who’s tracked research on food dyes, told NPR. “Brighter colors are perceived as tasting better, whether the taste changes or not.”<\/p>\n
Childhood snacks like Jell-O face a particularly uphill battle in this arena. Consumers usually form nostalgic memories and deep emotional connections with these foods, and are therefore more likely to respond negatively to major changes in the look, feel, and taste of the products.<\/p>\n
As Kraft Heinz continues to revamp its products by eliminating those FD&C dyes, it has to make certain their look and feel remains the same. Otherwise, it risks alienating its existing consumer base and drawing in that next generation of devotees.\u00a0<\/p>\n
Related: Lowe\u2019s brings back popular kids’ program<\/strong><\/p>\n
For many of us, Jell-O was a childhood staple, rounding out school lunches and Friday-night dinners for decades. Its bright colors, kid-friendly flavors, and ease of preparation made it the… <\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[54,695,2142,5186],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular","tag-biggest","tag-brands","tag-history","tag-jello"],"_links":{"self":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3038"}],"version-history":[{"count":0,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/3038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/www.thestreet.com\/.image\/NDA6MDAwMDAwMDAzMDQ2ODEw\/19052026-mt-jello.jpg?profile=rss\")