<\/p>\n
Nestle SA is changing its recipe for KitKat bars across Europe to make them crispier and add a \u201chazelnut tone.\u201d But it\u2019s not because cocoa prices are too high, according to the Swiss food giant.<\/p>\n
The changes to one of the world\u2019s most popular chocolate bars \u2014 planned for September 2027 across most of Europe \u2014 are designed to attract consumers who wouldn\u2019t have turned to a KitKat for their sweet treats before.<\/p>\n
\u201cWe won\u2019t reduce the cocoa share but we will add a \u2018third level\u2019 to KitKat, that gives a more complex level of taste,\u201d Rouven Lochmuller, global brand manager for KitKat, said Tuesday at Nestle\u2019s annual media event in Vevey, Switzerland.<\/p>\n
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For a long time, Nestle thought taste preferences for milk chocolate \u2014 the kind that surrounds the wafers in a standard KitKat \u2014 contradicted those of dark chocolate lovers, Lochmuller said. The change in recipe will show that this is not the case, and the taste buds of both groups can be accommodated in a single product, he added.<\/p>\n
Britain, US<\/strong><\/p>\n For UK consumers, nothing will change as British tastes run more to \u201cburned caramel\u201d and the recipe is \u201calready perfect,\u201d said Liberato Milo, Nestle\u2019s head of confectionery and snacking.<\/p>\n In the US, KitKat is made and marketed by Hershey Co. Earlier this year, Hershey said it would adjust the recipe for KitKat to give it \u201ca creamier taste and texture\u201d in 2027.<\/p>\n In recent years, chocolate makers have had to contend with record cocoa price inflation, which has led to surging costs for chocolate-hungry consumers at supermarket checkouts. It has also prompted some producers to lower the amount of cocoa in their products.<\/p>\n Swiss chocolate maker Barry Callebaut AG previously warned that geopolitical turmoil and higher energy prices still cloud the outlook for a chocolate market that\u2019s already absorbed price increases of about 50% over the past five years.<\/p>\n Still, earlier this month, Nestle chief executive officer Philipp Navratil said coffee and cocoa commodity price inflation is easing.<\/p>\n Nestle\u2019s previous attempts to change KitKat haven\u2019t always been a success. It launched KitKat V, a plant-based version, after two years of development and used a rice-based formula as a milk substitute. But it cost more than a regular bar and has since been discontinued in most countries.<\/p>\n \u00a9 2026 Bloomberg<\/p>\n<\/p><\/div>\n #Nestle #change #KitKat #recipe #Europe<\/p>\n","protected":false},"excerpt":{"rendered":" Nestle SA is changing its recipe for KitKat bars across Europe to make them crispier and add a \u201chazelnut tone.\u201d But it\u2019s not because cocoa prices are too high, according… <\/p>\n","protected":false},"author":1,"featured_media":10008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1831,3255,11904,7767,11905],"class_list":["post-10007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-change","tag-europe","tag-kitkat","tag-nestle","tag-recipe"],"_links":{"self":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/10007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10007"}],"version-history":[{"count":0,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/posts\/10007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=\/wp\/v2\/media\/10008"}],"wp:attachment":[{"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fintechpulse8.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}