The Iran conflict saw jet fuel prices soar—when you use 1.88 million tonnes a year, how you respond really matters (just ask DHL)  

Since the start of the U.S.-Iran conflict and the closure of key shipping lanes in the…

How marketers are balancing broader remits and tighter budgets

A recurring theme on and off stage at Cannes Lions International Festival of Creativity this year was just how drastically the…

Leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy say human creativity and authenticity matter more than ever 

Fortune opened its flagship Fuel Up event at Cannes Lions International Festival of Creativity with a panel discussion with Gstaad Guy, the…

Forget speed: L’Oréal’s innovation chief says AI rewards companies with history

When it comes to AI, much has been made of its democratizing potential. Many proponents believe…

Publicis’ Maurice Lévy reveals why “not having a plan” was the only way to launch VivaTech, Europe’s biggest tech conference

VivaTech in Paris is ten years old. In 2016, 45,000 attended the first event. This year, at least…

A $5.6 billion valuation and rapid global expansion—this AI European-scaler even threw in a free Jude Law 

Graham Norton on a horse (Revolut). Gordon Ramsay swearing on the phone (PolyAI). Jude Law smoldering in an ironic…

Inside Europe’s most innovative companies 2026

Europe spends less of its GDP on research and development than the U.S., Japan, or China.…

AI won’t transform your business—until you redesign work itself 

As businesses rush to adopt AI, many of the most pressing questions organizations are asking are focused on people. Should…

Spotify’s secret to winning the hiring war? Keep your talent moving and growing

When it comes to the war for talent, it cannot be said that business is currently…

Businesses are declaring war on AI slop. They are fighting a losing battle

Businesses are battling what feels like a rampant digital infestation. AI slop, a broad term for the endless…

Tech leaders are moving beyond AI hype: Here’s what’s actually working

We have officially entered the era of “applied AI”.  For many boards and C-suite leaders, understanding how to gain the most…

‘Human creativity is under fire’ says WPP’s Rob Reilly

For all the star-studded splendor of the Cannes Lions International Festival of Creativity, its origins were remarkably modest. To find…

BT’s CEO is bringing football logic to Britain’s digital future

For most of us, telecommunications infrastructure is largely invisible—only noticed when something goes wrong and we lose Wi-Fi or phone signal. Allison…

Europe is considering price caps to control inflation. CEOs are shaking their heads in despair 

When the supply of toilet paper started running out back in 2013, the Venezuelan authorities came up with a novel…